About Me

David began his career in the May Department Stores. In 1994, he left to start DemoWorks Inc, an in-store marketing company. He later merged with and then sold his stake in that business to All-Ways Advertising in order to focus on ICC/Decision Services and expanding its core business of customer experience management. As President, David has grown ICC into a leader in the industry with a client roster featuring some of the globe’s largest retailers, including: Eddie Bauer, Godiva, Coach, Best Buy, and Rite Aid. He has contributed articles to or been cited professionally in Smart Money, Progressive Grocer, Fortune, Food Trade News, Quirk’s, Store’s and Inc. Magazine

David is the Immediate Past President of the Mystery Shopping Providers Association (MSPA), and a member of the Young Entrepeneurs Organization (YEO), National Association of Retail Marketing Services (NARMS), and National Retail Federation (NRF). He is also a graduate of the Inc.Magazine/MIT sponsored 3-year entrepreneur development program Birthing of Giants.

David is active in several charities including the Achilles Track Club, The Sarcoma Foundation of the America, The Juvenile Diabetes Research Foundation and the Children's Miracle Network. He received his BS from Syracuse University, and lives in New York City with his wife and three children.