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April 28, 2008

Why It's Important to Train Sales Associates During Hard Economic Times

The Retail Consumer Dissatisfaction Survey, mentioned in this stores.org article, reveals that 33% of customers are unable to find a salesperson, 25% are ignored completely by assciates, and 6% leave because of lack of trained help. Poor customer service results in lower revenue. During hard economic times, retailers need to do whatever they can to make maximize revenue. Retailers need to make even more of an effort now to train their sales associates accordingly.

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