Retailer Steve & Barry’s is on an Expansion Roll

While many retailers are cutting back on store openings and closing down underperforming stores, Steve & Barry’s is on an expansion roll. How do they do it?

No advertising
Steve & Barry's does not advertise. They also don't sell anything through the internet or catalog.

Keep costs and price tags low while maintaining quality
Steve & Barry's started an $8.98 price tag promotion during the holidays and has continued on with the promotion because of the slow economy.

Keep corporate expenses at a bare minimum
Steve & Barry's says office chairs cost about $20 each at their corporate headquarters

For more information, read this article Cheap and chic fuels Steve & Barry

Comments

[Yvonne]

Steve and Barry's is closing 100 of their stores. Maybe advertising would be a good idea for them after all?