Rite Aid Improves Customer Experience for Visually-Impaired

According to the American Foundation for the Blind, there are approximately 10 million blind and visually impaired people in the United States. Retailers such as Rite Aid are paying closer attention to this market segment’s special needs and their in-store experience. Rite Aid is hoping to provide more convenience and improve the customer experience of blind and visually impaired individuals with their new POS system. Rite Aid’s new POS will have tactile keypads to help shoppers who experience difficulty entering PIN numbers on the traditional flat screen.